A Prologue to Creator Capital.

It’s not that I’m not going to write about anything personal, but recently, I realized Creator Business is actually very personal to me.

For the past three years, I’ve been justifying the venture, startup, and technology excitement around content and content creators as a whole. If you’d like to see where I’ve started intellectually on it, you can find it here. If you’d like to see where I’ve started politically on it, you can find it here. But I don’t think that’s really the first and most urgent place to start.

Over the past two years, I’ve seen New-Business deals (incubations, investments, licensing, joint ventures, etc.) that can make or break Creators as founders and their entire businesses. These can make other people millions of dollars regardless of whether the Creator makes money or not.

In short, I’ve realized that there’s a bit of “catching up” to do on the New-Business side of Creator as a whole. From structure, building, hiring, fundraising, etc. everything is being made up in real-time, but there are also themes from the traditional startup side that’ll set Creators up for success. At the end of the day, as an investor, Creators are evaluated with the same “Founder Potential” benchmarks as traditional investing in traditional founders. The day-to-day work; however, is different.

This newsletter, like all of my socials, will be a team effort. I’ll probably permanently document this in a stand-alone blog in about a year. For now, this is a live-time process to better understand Creator Business.

If you are a Creator or someone interested in the Creator space, please absolutely email me absolutely any questions. I’ll even add some Q&A/Advice sections to some pieces, if there’s interest for that.

Let me know your thoughts and thank you for reading along.

Best,